- Here are some brief tips below for creating your own marketing plan.
- Sarah @ Bloom offers a full Marketing Healthcheck Service which uses these techniques.
- If you prefer to learn more and Do It Yourself, Sarah also offers training and coaching services. See the Services and Fees page for info.
- Phone 07583 470631 to book your FREE One Hour Consultation.
A unique selling proposition (USP), or unique selling position, is a statement that succinctly outlines how your business, product or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition.
Your USP can be an effective tool that helps you focus your marketing goals, and verify that every piece of marketing collateral you create successfully sets you apart from the competition.
Your USP can also be an important part of your branding that makes your business memorable.
Step 1: Go Back to the Basics
The first step of writing a USP requires that you take a step back and review some of the basics included in your mission statement, business plan, market analysis and overall business goals.
Step 2: Solve a Problem
The next step is to clearly identify your target audience's problem and explain how your product or service solves that problem.
Step 3: Identify the Differentiators
This step focuses on identifying what it is about your solution to your customer's problem that is different, or better than, the solution your competition offers.
A SWOT analysis is a strategic planning tool that helps a business owner identify his or her own strengths and weaknesses, as well as any opportunities and threats that may exist in a specific business situation. A SWOT analysis is most commonly used as part of a marketing plan, but it is also a good tool for general business strategizing, and to use as a starting point for team discussions.
When conducted thoroughly, a SWOT analysis can uncover a wealth of information and can be useful in a number of situations.
Using Data Compiled in a SWOT Analysis
One of the most important parts of your SWOT analysis is using the data you compiled to identify new strategies and goals for your business.
Once you understand how to compile your SWOT data and find ways to use it strategically, the SWOT analysis will be a tool that you can use over and over in your business to explore new opportunities and improve your decision-making process.
Sarah @ Bloom offers this analysis as part of the Marketing Healthcheck services. Book your FREE One Hour Consultation to find out more. Phone 07583 470631.
SMART measures in your marketing plan
SMART goal setting is a popular technique for validating your goals. This is important because it helps you save time and energy by making the process of goal setting more efficient and productive. It helps you avoid spinning your wheels!
What is a SMART Goal?
There are several ways you can define the acronym SMART. It is the definition that is most appropriate for small business owners:
- Specific - You have clearly defined what you want to accomplish.
- Measurable - You have identified targets and milestones to track your progress.
- Attainable - Your goal is realistic and manageable.
- Relevant - You have identified a goal that fits with your business model.
- Time-Based - You have identified a specific period of time for the goal.